Us Team
Luis Mojica
Luis Mojica is the Founder and Chief Executive Officer (CEO) of the Project to Decolonize Coffee. Luis founded the PDC after learning about the conditions and lack of opportunities Coffee Farmers endure while working in a philanthropic marketing deal between his client and a Colombian Coffee Company. The idea of starting the PDC was put into action after a conversation between Luis and his mentor on ways to help the coffee farmers and coffee pickers have access to fair trade for all. Throughout his career Luis has worked in both the public and private sector, in the past he has taken roles in the legal field, government, public diplomacy, and NGOs. Currently Luis works in the Equity Research Department for an Investment Bank in New York. Prior to his current role, Luis worked managing an International Energy Diplomacy Practice in a top 100 Global Law Firm, where he took on the role of Project Manager in various International Impact Projects.
Danielle Cahn
Danielle Cahn is the Chief Financial Officer (CFO) and the Board of Directors Treasure of the Project to Decolonize Coffee. She has worked as a communications professional with broad experience in fundraising and labor issues. Much of her career has been spent engaging and supporting leading figures in politics, the tech world, and Hollywood. She has collaborated with authors, social-impact organizations and international companies on a range of initiatives, from non-fiction book manuscripts to development projects in the Global South. Her clients rely on her analysis, precision, and enthusiasm to refine their messaging and craft dynamic narratives.
Lucy Vives
Lucía Vives is a multimedia artist, activist, and cultural leader who has independently built her career while completing a Bachelor’s degree in Philosophy with a minor in Women’s Studies from Loyola University New Orleans. Her academic background sharpened her critical thinking, research, and ethical awareness, which she channels into her creative practice and advocacy.
As a modern Renaissance woman, Lucía works across writing, photography, film, and marketing to explore themes of vulnerability, power, and social awareness. Directing, styling, and producing most of her own projects, she also collaborates with artists and photographers of diverse styles and backgrounds, honing her skills in teamwork and concept development. Her work carries a bold message of ecofeminism, justice, and free expression.
Lucía has independently built and managed a social media platform with an audience of over 700,000 followers sustained across eight years, amplifying her voice as both an artist and activist. She has worked in media as an advocate for women’s rights, LGBTQ+ rights, and radical artistic freedom, consistently pushing boundaries to reimagine how art and activism intersect.
Currently, she serves as Chief Operating Officer (COO) and Vice-Chair of the Board of Directors of Project to Decolonize Coffee, while also acting as an Ambassador for both Project to Decolonize Coffee and Karmagawa—organizations that promote environmental and humanitarian causes. Passionate about social justice for all genders, the earth, and animals, Lucía continues to carry a message of union, education, and artistic freedom through every aspect of her work.
Irisleth Hernandez Ariza
Irisleth Hernández Ariza is a project management specialist with a career forged in service to others. With more than 20 years of experience as a public servant in a Colombian government agency, she has distinguished herself for her commitment and determination, always focused on improving the quality of life of disadvantaged communities. Her deep connection to the countryside, her love of coffee, and her passion for child welfare define her nature. Throughout her career, Irisleth has proven to be a responsible and dedicated leader, capable of channeling her enthusiasm and creativity into high-impact social projects, always seeking to connect with people and generate positive change.
Moved by her inexhaustible desire to serve, Irisleth discovered the ambitious and transformative Project to Decolonize Coffee. Without hesitation, she decided to pour all her knowledge, drive, and enthusiasm into this initiative, which allows her to combine her love for coffee and the Colombian countryside with her life's mission: the progress of her country. From the vibrant city of New York, Irisleth has become a key player in the PDC, actively contributing to the growth and empowerment of coffee-growing families. Her participation is not only a testament to her dedication, but also a powerful demonstration that a passion for service can transcend borders and generate a global impact.